![The 'anti-woke' backlash is no joke – and progressives are going to lose if they don't wise up | Ellie Mae O'Hagan | The Guardian The 'anti-woke' backlash is no joke – and progressives are going to lose if they don't wise up | Ellie Mae O'Hagan | The Guardian](https://i.guim.co.uk/img/media/835f142f81d729d7693179915585fba13191bf41/434_180_2583_1550/500.jpg?quality=85&auto=format&fit=max&s=c7386588207434f54e5274a8ab828796)
The 'anti-woke' backlash is no joke – and progressives are going to lose if they don't wise up | Ellie Mae O'Hagan | The Guardian
![The 'anti-woke' backlash is no joke – and progressives are going to lose if they don't wise up | Ellie Mae O'Hagan | The Guardian The 'anti-woke' backlash is no joke – and progressives are going to lose if they don't wise up | Ellie Mae O'Hagan | The Guardian](https://i.guim.co.uk/img/media/0cdd8aff8573359d6873a9a4da22c9e287778a11/0_758_3731_2238/500.jpg?quality=85&auto=format&fit=max&s=83249db5c210901d154c78821828bf29)
The 'anti-woke' backlash is no joke – and progressives are going to lose if they don't wise up | Ellie Mae O'Hagan | The Guardian
![The 'anti-woke' backlash is no joke – and progressives are going to lose if they don't wise up | Ellie Mae O'Hagan | The Guardian The 'anti-woke' backlash is no joke – and progressives are going to lose if they don't wise up | Ellie Mae O'Hagan | The Guardian](https://i.guim.co.uk/img/media/033d19a19b779d78227d29fcc080c6954355d19b/38_0_1173_704/master/1173.jpg?width=1200&height=1200&quality=85&auto=format&fit=crop&s=cf0cb8a796be6003c6b04bc35eb13017)
The 'anti-woke' backlash is no joke – and progressives are going to lose if they don't wise up | Ellie Mae O'Hagan | The Guardian
![Conservative Brands—Including Beer, Chocolate, Razors And More—Are Trying To Profit On Anti-'Woke' Backlash Conservative Brands—Including Beer, Chocolate, Razors And More—Are Trying To Profit On Anti-'Woke' Backlash](https://imageio.forbes.com/specials-images/imageserve/64f0fc0397466742992b0c94/0x0.jpg?format=jpg&crop=2051,1154,x608,y159,safe&height=900&width=1600&fit=bounds)
Conservative Brands—Including Beer, Chocolate, Razors And More—Are Trying To Profit On Anti-'Woke' Backlash
![The 'anti-woke' backlash is no joke – and progressives are going to lose if they don't wise up | Ellie Mae O'Hagan | The Guardian The 'anti-woke' backlash is no joke – and progressives are going to lose if they don't wise up | Ellie Mae O'Hagan | The Guardian](https://i.guim.co.uk/img/uploads/2017/10/06/Ellie-Mae-O'Hagan,-L.png?width=300&quality=85&auto=format&fit=max&s=58ad35c0b109075aa342d4afc403c686)